Embroidered NewEra 9FORTY Adjustable Cap.

Show your INCOGNITO spirit with bold style and local flair. This sturdy, comfortable cap features the newest INCOGNITO logo by Patrick Martinez, a hot pink version of Mark Bradford’s ICA LA logo on one side and the classic INCOGNITO slogan “Trust Your Instincts!” on the other. Produced locally here in Los Angeles.

For INCOGNITO’s 16th edition, Los Angeles-based artist Patrick Martinez has created a logo in the style of his neon artworks. While mimicking the visual lexicon of commercial signage, Martinez’ neon works remix everyday phrases with literary and political language, transforming public text into social commentary.