Logo and identity

ICA LA’s logo was designed by artist Mark Bradford.

Identity design and guidelines: Linked by Air

About this website

Website design and programming: Linked by Air

Some parts of the website are inside out, allowing transparency into the website’s own workings. Both the website and identity trace an eclectic set of commercial and institutional vernaculars to build a surface that is both growing and about growth.

Beneath the surface, ICA LA runs on Economy, an agile content management system that is optimized for creative institutions. ☕

Typography

Headlines are set in DINICA, a new digitization of the standardized signage typeface DIN 1451 Breitschrift. DINICA was drawn by Jack Jennings (Standard Library) and Desmond Wong (AUTHENTIC).

Cursive text is set in Gruenewald VA, a 1970’s standardized primary school script digitized by Pieter Wiegel. Mr. Wiegel creates and maintains an assortment of historical typeface digitizations on his site Cat Fonts.

ICA LA’s typefaces additionally include Arial Narrow and Times.